How to apply the “Show, don’t tell” narrative technique to maximize your chances of success in your IT job-seeking adventure
Those involved in storytelling, writing, or sales know the advantages of showing instead of telling. That technique makes any presentation more memorable. What most people don’t know is that you can also benefit from it when you are seeking a job, even before getting to the interview. This is how.
IT is a competitive world.
There are more and more people in the area (and also more opportunities), but we also make it more competitive by copying each other and doing all the same. A clear example is the job-seeking process. We all create similar CVs with the same information and look for opportunities in the same saturated places.
The best way to differentiate from the rest and get a place for yourself is to stand out by doing something different and more valuable, not only while you work in the company, but also when you are looking for a job.
Show, don't tell
"Show, don't tell" is a powerful narrative technique that helps the speaker to send their message efficiently to the listener.
So, imagine that instead of saying something to your listener, you give them enough information so they come to that conclusion on their own. This technique's strength lies in the receiver creating their own mental pictures and drawing conclusions. In that way, the listener accepts the message as true because they are framing it in their minds.
An example:
Telling:
He received bad news over the phone.
Showing:
He put the phone aside, looked down, and started crying.
Can you see the difference? This technique is highly used in storytelling, ads, sales pitches, movies, etc. So, why wouldn't you use it when you are job-seeking?
Using "Show, don't tell" in job-seeking
I hear you: "Are you saying I must perform a stand-up show when I'm on an interview?"
Not exactly (although it may be helpful). My approach is more fundamental. Instead of telling (or writing on your CV) your traits and virtues, show them. You don't need to wait until the interview.
You can show your strengths when applying for the job.
For example, imagine that you plan to tell them during the interview that you are proactive and creative, think outside the box, and do the hard work to get results. However, the only way you look for a job is by reading the same job board everyone else reads and waiting for the opportunity to appear in front of you.
Why would they believe you when you tell them about your proactivity?
Some examples you can implement to show proactivity, creativity, and hard work when approaching your potential company:
- If you are on LinkedIn, find a connection that could introduce you to that company. Become an internal referral. They always have priority.
- List the companies you would like to work at and see how you could add value to them. Go to their websites and check out the "Work with Us" section. You may contact them even if they do not announce any suitable opportunity for your role. The disadvantage of this approach is that you don't know whether they have any position that fits your profile. On the other hand, you are showing them your willingness to join, and they will have your contact information handy in case a new role appears.
- Instead of sending the same CV that every IT person would send to every company, design a different one. The person who reads a pile of 50 CVs will thank you when they receive something out of the patterns. And if they don't like it, what's the problem? That CV represents you, so they probably wouldn't want you either (and, of course, you wouldn't like working there).
- Job Boards are fine, but they are also competitive. So, you can get information on the companies hiring and use the above strategies to get ahead.
Conclusion
We agree on the competitiveness of the IT job market.
But that's why we should try different strategies to get ahead of the crowd. Using the "Show, don't tell" technique is a great alternative to deliver your message quickly and without even expressing it. The listener doesn't know anything about the rest of the applicants, but they already know something about you.
Try using it and wait for the results.